Did you know that:
Here’s how we recently helped Cadent to publicise a life-saving message with clear, concise instructions on what to do if you smell gas.
Cadent set out to raise public awareness of gas safety through a focused campaign titled “Smell, Act, Call”. A key campaign requirement was to subtly develop the campaign mark whilst ensuring clarity and accessibility across all content. The “act” stage of the campaign needed to be emphasised as an important part of the process if you can smell gas.
We designed and created a dynamic, engaging animation to capture the essence of the “Smell, Act, Call” message. Using clear, accessible visuals, we ensured the message was direct and memorable. We seamlessly incorporated the campaign mark, with a little enhancement but maintaining the original design.
We carefully structured the animation, giving importance to the main message before introducing the emergency contact number. This hierarchy was important as we needed to ensure the audience understood the main message before noting the critical information of the phone number.
The “Smell, Act, Call” Campaign for the Cadent animation gained plenty of traction, with over 500,000 views on YouTube! Our campaign assets successfully met the client’s requirements, ensuring the message was delivered clearly and resonated with the target audience. You can view the animation here.
Do you have a project where you’d like support from a creative and strategic team? Get in touch with UMA to have a chat, we’d love to hear from you!
Please note: The work featured in this case study was undertaken while operating as Blumilk, prior to our rebrand as the Utilities Marketing Agency (UMA). You can read more of our history here.