Trusted partners to the UK’s largest electricity distribution network

We are proud to support National Grid Electricity Distribution (NGED) as a trusted partner, helping them communicate their brand purpose and initiatives across a broad range of vital projects.

NGED is the UK’s largest electricity distribution network operator, supplying power to over 8 million homes and businesses across the Midlands, South West, and Wales. Formerly Western Power Distribution and now a division of National Grid, we have worked with NGED for over 4 years, helping deliver updated marketing and communications collateral throughout their huge rebrand in 2022.

We collaborate closely with NGED’s brand and communications team, and the wider teams throughout the organisation, to deliver a full range of customer communications.

We help NGED engage their audiences on key issues. From safety and the Priority Services Register (PSR) for vulnerable customers, to community education, engagement with schools through their ‘Circuit Squad’ resources as well as sustainability, environmental initiatives, and DSO (Distribution System Operator) communications.

Our role is deeply involved in guiding the creation of resources and materials that are visually compelling, accessible, and strategically aligned.

This collaboration allows our creative and design teams to bring NGED’s messages to life within a corporate framework while stretching our creative vision to resonate with specific customer audiences. For instance, we developed distinctive sub-brands for NGED’s DSO team and Circuit Squad for school outreach, giving each initiative a strong and recognisable identity within NGED’s brand family.

Our work spans multiple formats, including animations, social media graphics, community event materials, and annual reports. These regulatory reports and strategy documents require us to transform complex data into digestible infographics, reader-friendly charts, and accessible, engaging content.

Impactful Reports

We work on a number of regulatory and non-regulatory strategic reports, including:

  • Major Connections Annual Report
  • Annual Vulnerability Report
  • Annual Environment Report
  • Business Plan Commitments Report
  • Social Contract Report
  • Stakeholder Feedback Reports
  • Annual Innovation Report
  • Distribution Network Options Assessment (DNOA) Report
  • Climate Resilience Strategy

Through our partnership, we are committed to helping NGED build strong connections with their communities, educating customers, and enhancing understanding of critical initiatives that supports their vision for a more sustainable and resilient future.

Please note: The work featured in this case study was undertaken while operating as Blumilk, prior to our rebrand as the Utilities Marketing Agency (UMA). You can read more of our history here.

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