Utilities Marketing Agency

Look Up, It’s Live! Campaign

Safety is a top priority for Northern Powergrid, and we’ve worked with them to create a campaign that reinforces a vital safety message to the farming community. The ‘Look Up, It’s Live!’ campaign urges the farming industry to watch out for overhead power lines. Tractors and combine harvesters are a common sight in fields and on countryside roads due to haymaking and silage collection in the summer and the start of the combine season for cereal crops like wheat, barley or maize. This potentially puts farmers at risk of coming into contact with live electricity cables.

To support this initiative, we created a tailored suite of safety campaign materials. These resources have continued to be in high demand, demonstrating their lasting impact and ongoing effectiveness in spreading safety awareness.

Workforce Renewal and Recruitment

Northern Powergrid has long been committed to attracting the best talent to maintain a high standard of service. To help support their recruitment efforts, we developed a series of inclusive recruitment campaigns tailored to specific job listings. From eye-catching print flyers to targeted online visuals, we ensured each campaign was carefully crafted to engage the right candidates. For many of these initiatives, we also provided full social media management services, including audience engagement, tracking, and performance analysis, ensuring maximum reach and impact.

By leveraging precise audience segmentation, each campaign resonated with the right potential recruits, amplifying job visibility and connecting Northern Powergrid with a diverse, inclusive talent pool. The results speak for themselves: increased awareness, stronger outreach, and more meaningful connections with candidates.

Be Prepared and Priority Services Membership Campaign

Northern Powergrid’s Be Prepared and Priority Services Membership Campaign sought to increase sign-ups for their priority services, supporting vulnerable customers with tailored care during power outages. Our team provided impactful graphics and social media management to drive awareness and engagement for this critical service. Through a combination of clear messaging and targeted online promotion, we helped Northern Powergrid strengthen the support network for those in need.

Energy Heroes, School & Education Campaign

As part of Northern Powergrid’s Energy Heroes initiative, we collaborated on an educational campaign designed to empower primary school children to learn about energy efficiency and sustainability. Aimed at Year 5 students, this program encouraged young people to understand the importance of energy conservation, while also engaging families and the broader school community.

In 2023, the campaign faced a challenge in school recruitment, so our approach had to be fresh and impactful. We produced a suite of vibrant, engaging materials, including custom illustrations, interactive booklets, and mailers, all designed to capture the interest of children and educators. Our creative team also supported the launch and management of a social media campaign, creating dynamic online content to amplify engagement and attract schools.

The refreshed campaign collateral helped reinvigorate interest in Energy Heroes, resulting in enhanced recruitment efforts and increased engagement with students, parents, and teachers. The program gained renewed visibility, reinforcing Northern Powergrid’s commitment to educating the next generation on sustainability.