Utilities Marketing Agency

ATCO is a major provider of integrated energy, housing, transportation, and infrastructure solutions.

They provide customers with innovative solutions in the sectors fundamental to global growth and prosperity: housing, real estate, energy, water, transportation, and agriculture. With a dedicated team of 20,000 people and a 75-year history, ATCO is a global player, working in more than 100 countries worldwide.

We recently worked with ATCO Gas and Pipelines Ltd, based in Calgary, Canada, a company dedicated to safe, reliable and environmentally responsible delivery of natural gas to customers across Alberta.

ATCO contacted us after discovering us via our website and specific expertise in making regulatory documents visually appealing, having a strong presence, while adhering to regulator’s report guidelines.

Our team embraced the time zone differences with efficient project management to ensure the project ran seamlessly and exceeded expectations.

ATCO initially contacted us to support them in creating a regulatory report that would engage with stakeholders to explain the benefits of the Yellowhead Mainline.

The Yellowhead Mainline will be a significant driver of lower-carbon economic growth in Alberta, expanding the capacity and enhancing the efficiency of Alberta’s natural gas network.

The project consists of building approximately 200 kilometres of high-pressure natural gas pipeline and related control and compression facilities that will run from Peers, Alberta, to the Fort Saskatchewan area. It was paramount that stakeholders were presented with clear information on the infrastructure.

Collaborating

Collaborating closely with ATCO’s team, we copy-edited their technical document detailing the benefits of the mainline to align the content with a customer-focused tone of voice. This process involved refining phrasing, simplifying complex sections, and restructuring the text into easily readable, accessible, and digestible segments.

With access to the full Yellowhead Mainline Report, we expanded on the Benefits document by providing additional clarity and explanation where necessary to enhance its effectiveness for customer understanding and ensuring information is adapted for the audience.

Key content, such as quotations, statistics and other project highlights were emphasised during the document’s design stage to ensure it was engaging and readers could quickly grasp the main points ‘at a glance’. While adhering to ATCO’s prescriptive brand guidelines, we introduced a fresh approach to the document’s overall design, setting it apart from their existing materials whilst keeping familiar elements. The client was delighted with the final outcome and we look forward to future opportunities to support their customer communications.
“Working with the team on the Yellowhead Mainline benefits report was a smooth and efficient process. They took a technical document and made it more approachable and visual without losing the key details, which was important for us. Throughout the project, they provided consistent communication, which made managing the different stages straightforward. Despite the time zone differences, they were flexible and accommodated our deadlines to ensure we stayed on track. Looking forward to collaborating with them again on future projects.”

Patrick Bain, Director,
Yellowhead Mainline at ATCO Gas & Pipelines

Please note: The work featured in this case study was undertaken while operating as Blumilk, prior to our rebrand as the Utilities Marketing Agency (UMA). You can read more of our history here.

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